By
Amber Bivins
While
sitting in a local community college classroom, two young entrepreneurs had a
revelation. Feeling college was not for them, Ajani Jeffries and Josiah
Montalvo of Rochester, NY, decided to direct their energy to a lifetime goal.
Goldn
Rd Clothing was established in 2011. After 3 years of hard work and dedication,
Goldn Rd has opened a storefront in the City of Rochester. The brand not only
identifies its self to Skate clothing and lifestyle but the community as well.
“Goldn Rd
is far more than just a clothing brand not only to us but to our city. When we
started this company our long term goal was to bring local artist of all sorts
under the same roof.” says co-founder Ajani Jeffries.
Sponsoring
several events and gaining recognition in local papers, Goldn Rd has been a
driving force in the community.
“We are firm believers in the Arts here in our
small city and we truly believe, if done right, locals can come together and
create a great road of opportunity for each other.”
Jeffries has big plans for the
future of Goldn Rd. From developing a professional Skateboarding team to the
procurement of their clothing across the city, Goldn Rd shows no signs of
slowing down. The sponsorship of local artist and use of social media is a
strategic approach for growth of the brand.
“Tattoo artist, Visual artist, skateboarders,
comedians, musicians, DJ's, even small business owners. It is mandatory that we
continue to sponsor those on board and look to sponsor undiscovered talent. “
says Jeffries.
“They
support us because we support them.”
With
upcoming summer events such as The Goldn Rd GAME OF S.K.A.T.E and 5k Walk for
City Park, Goldn Rd plans to remain relevant and expand throughout the Rochester
community.
“We are honored and more than appreciative for
the success God has brought upon us so far, we are determined to turn it up
one-hundred notches this year! “
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